Types for Advertising - specimen book (Vol. II)

Description

The fifty masterpieces of advertising, designed by the greatest type designers of the twentieth century.

Fifty collectible specimens hand-composed with the original foundry characters from the period 1900-1980.

This unique collection allows you to see them in their full originality, not altered by subsequent digital processing.

Print

Pressed with original typefaces from the period 1900-1980, cast by the major foundries in the world.

Publisher: Tallone
Dimensions: 16x27 cm

Circulation

150 specimens

Peculiarities

These masterpieces are still essential in written communication (advertising, logos, signs, etc.).

The complete collection of the 100 masterpieces of the twentieth century is housed in two boxes that can be purchased separately on this site, both containing 50 character specimens.

Insights

Colors and graphics are individually designed to convey the style of each character and its era. Design: Enrico Tallone.

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Types for Advertising - specimen book (Vol. II)

Description

Fifty 20th-century masterpieces of Advertising created by the world's foremost type designers.

This unique type specimen book allows you to see types in their original design, without the intervention of digital manipulation. In fact, this is the only collectable series typeset by hand in original foundry types, cast between the 1900's and 1970's by the most notable European and North-American foundries.

Printing

Printed letterpress from original foundry types, cast between the 1900's and 1970's by the most notable European and North-American foundries.

Press: Heel
Size: 16x27 cm

Number of copies

150

Features

These masterpieces continue to be essential in today's written communication (advertisements, logos, signage, signposting, etc.).

The complete collection of the 100 most important 20th-century types for advertising is housed in two boxes, each available separately on this website, and each containing 50 specimens.

Details

Layouts and colors were individually designed so as to convey the epoch and the mood of each type. Design by Enrico Tallone.

Types for Advertising - Specimen book (Vol. II)

€520.00Price